I’m constantly amazed in the advancement of technology over the years and how that’s changed much of the selling landscape. From social media, CRM, SaaS tools, automated voicemail, automated texting, and the list goes on. Technology has provided efficiencies at scale, but to some degree has distanced ourselves from the point-of-contact with customers and prospects.

I see salespeople negotiating contracts via email, and worse; using text messaging. Witnessing salespeople rely on automated outbound messaging services to generate interest will never supplant the effectiveness of picking the up the phone and actually making contact with a customer.

I find myself talking to my sales team about getting back down to the basics. Picking up the phone and making contact happen. Engaging customers and prospects on a daily basis. If you’re in a business that predominantly works with inbound leads, picking up the phone and making contact could be what separates you from a competitor and elevates you in the mind of your potential customers.

What are some the phone effectiveness tips that your being reminded of recently? Don’t hesitate to share, hit the like button if you’ve found this helpful.

Here’s to you earning your next sale!

Devin